I'm Satya Purna - and I am so glad you're in my corner of the internet today.

I want to share the story of my life over the last 16 years - in a way that’ll be impactful for you. 

Along this journey, I’ve learned many simple (yet hard-won) lessons. These are emphasized with bold and italics. 

It’s the story of how I got here - right now. It’s the sped-up version, of course - but it’s going to give you insights into how I think - and give you the opportunity to assess if we’ll vibe well together. :) 

I believe you’ll find this story insightful - because if you’re here right now, there’s a very good chance that you and I are quite similar.

This story starts in 2005. That was the time I was first introduced to the world of personal development.

As an avid reader and a competitive tennis player, I realized that my mind could be harnessed to create what I wanted to create in the world. At first, it was about how I could play better tennis (which is a mental game) - but then, I realised I could also apply the same principles to life. 

My parents helped me along this pursuit - by building a 200+ book library in our very small home in Mumbai, India. And gave me plenty of fuel to pick up the books I liked and get lost in them for hours. 

I believe I got access to some of the best personal development books (at that time) - The Magic of Thinking Big, Rich Dad Poor Dad, How to Stop Worrying and Start Living - and How to Win Friends And Influence People. (Of course, there were many more - too many to list here.)  

These books made me realize that it’s actually possible to study from others who were living an alternative life (outside of mainstream career paths) - and make a great life. Even if your peers didn’t get why you were operating a certain way, you could create a path for yourself. 

Fast forward to 7 years - I found myself working for JP Morgan Chase in Singapore - and absolutely hating it. I found myself  well-paid - but uninspired and miserable to my core. While my peers were elated at having found their dream job with a great pay and a ton of perks, I couldn’t shake off the feeling that maybe I didn’t belong here. 

At this point - I read the book that completely changed the course of my life - The 4-Hour Work Week. While I didn’t start a geo-arbitrage business based on Tim Ferriss’ findings right away - it opened my eyes to the fact that there were thousands of people around the world - harnessing the magical powers of the internet and creating empires around the world. 

I knew in my core - that I wanted to be one of those location-independent entrepreneurs. Yet, I knew nothing about entrepreneurship. 

So, I decided to work for 4 different startups over 4 years - and be around entrepreneurs and founders to understand their mindset, pricing structures, ways of working and thinking - and assess for myself if I wanted that life. 

At the end of 4 years - I realized that I was a true entrepreneur - and I didn’t want to work for anyone anymore. I was done denying the reality that I had to dance to the beat of my own drums - and I gave myself the permission to chase after it.

Even if my hard-working, modest Indian parents didn’t understand why I needed to do it. Even when my friends were not on the same path. Even when I had to take a pay-cut (briefly). 
 
Over the years, I’ve never once entertained the prospect of NOT being an entrepreneur - it’s been very clear to me from the get go that I was on the right path.

But that didn’t mean it was easy.  

I strongly believe that entrepreneurship is accelerated personal growth. If you want ALL your fears, insecurities and funky beliefs to come to the surface rapidly - start a business.

While I have no regrets around how my path has evolved - there are things I wished I knew earlier in my life - so I could have made my journey as an entrepreneur a LOT smoother. 

welcome

Dear High Achiever

Lesson One

Lesson Two

Lesson Three

My Professional Journey

My Personal Journey

Lesson #3: The higher you go, the more you need fine nuanced shifts that only a highly skilled coach can help you with.

If you’re on this page - it’s very likely that I am NOT your first coach. You’ve already invested thousands of dollars and many years - working with coaches, therapists, healers, seminars, masterminds, retreats, you name it. 

I’ve been on the same path as you. At the start of my journey, I enrolled for courses, group coaching programs and trainings that were foundational and important for that stage.

As my business grew, I invested in coaches, mentors, masterminds, therapists and energy healers. 

However, as my own skills, business strategies and emotional understanding have evolved - it has taken whole new level of skill, pattern recognition and nuance to break through to my next level. 

For that, I am immensely grateful to my tribe of coaches + therapists who operate at a high level - and have helped me tremendously over the last few years to help me get where I am today. 

I am also honored to be THAT coach for my clients - the one that helps them finally breakthrough to their next level. Most of my clients come to work with me after spending years or decades with other coaches and therapists - only to realize that there's a whole new level of healing available around their money traumas / business history - that'll help them create better results than ever before.

No matter how much healing and growth you've already done - I can assure you that there's a next level available, and that the results you want are on the other side of the healing.  

KEY LESSON: 

1. Hire highly-skilled support to help with the next level. 
2. Continue to understand, implement and optimize. On a daily basis. 
3. Commit to progress in the journey over perfection in the destination. 

That’s all you’ll ever have to do. Commit to finely tuned shifts + incremental growth consistently - and you’ll make a ton of progress over time. It’s the Law of Compound Effect.  

How this impacts my business / coaching philosophy today: 

I’ve committed to constantly being supported and elevated by my coaches - and I continue to hold the space for my clients, so that I can help them elevate to the next level. I’m happy to report that my support + their commitment has delivered remarkable results for my clients - which you can read about here. 

Lesson #1: There’s NO cookie-cutter formula for what works and what doesn’t - you have to find what works FOR YOU. And there are people + processes to support you in doing that.

When I started my business - I decided to become a marketing consultant and get my clients better results with their marketing. Secretly, I was so excited to be doing this work - because marketing is 80% psychology and human behavior. (My fav topics!)

I loved the fact that I could apply what I knew about psychology and human behavior to helping people make more money - but as a brand-new entrepreneur, I looked around for examples of how other people were doing it and followed their strategies to grow my own business.

What I didn’t realize at the time was - I needed to find my own path to creating a business + life that works FOR ME - and aligns with MY values and gifts. 

From the very beginning, I invested in online courses and coaching to learn business growth strategies - but that led me to financial success at the cost of burnout. 

Yes, I made over 6-figures in my first year as an entrepreneur (and continued to do so for the years to come) - but I was EXHAUSTED. 

I developed a number of health conditions in the coming years - because I was too stressed and exhausted implementing what worked for other (usually male) entrepreneurs. (Thankfully, I could also resolve these health conditions - using lifestyle changes / mindfulness strategies that I could practice myself.) 

Over the next 2-3 years - I realized that there are many ways to grow my business - including marketing channels, business models, sales strategies - and even self-care/mindset strategies.

KEY LESSONS: 

1. Honor my truth + my limitations.
2. Trust the wisdom within them. 
3. Work WITH them to create results that aligned with me having a happy AND rich life. 

How this impacts my business / coaching philosophy today: 

I work with my clients as a business strategist + money coach to help them discover their truth, limitations and preferences - so they can create a business that works for THEM. I don’t believe in a cookie-cutter approach to business / money coaching - so everything we do is customized for the client’s unique needs. This creates accountability for both them AND me - which I deeply appreciate.  


Lesson #2: Almost every problem in life can be solved by understanding your emotional self better - and communicating effectively with yourself and others.

In the last 16+ years, I’ve read from, worked with and hired some of the greatest researchers and teachers in the space of neuroscience, psychology, spirituality, behavior change and personal transformation. 

I’ve read hundreds of (obscure and well-known) books on these subjects, spent tens of thousands of dollars in coaching and therapy...

PLUS

I've invested thousands of hours of my time working with my own mind (through meditation, journalling, breath work and many other modalities) - and spent years helping clients break through their limitations and create the life they desire. I truly believe I cannot ask people to practice what I don't practice myself on a daily basis. 

The last few years have been deeply reflective and transformative for me and my clients - even as a pandemic has ravaged our sense of normalcy all over the world. 

While I understand fully well that the masculine-energy way of growing a business (through hustle, force and max effort) has been the historically popular way of growing a business - I’ve come to believe that without addressing the emotional and highly-irrational parts of our consciousness - it’s impossible to thrive, experience peace of mind and grow a successful business in an uncertain economy.

(Let’s be real - the economy was uncertain even before the pandemic happened.) 

The way we show up and interact with our business, money, relationships, food, sex and everything else - is HIGHLY irrational and DEEPLY emotional. 

That’s the reason why people KNOW what to do - but just can’t seem to do it.

This is exactly the reason why investment bankers, wealth managers and financial consultants themselves - have really f-d up dynamics with their own money. 

This is why most lottery winners tend to lose their wealth within 2 years and return to their previous baseline around money and happiness.

This is why many high-earners hit an invisible ceiling at a certain level of savings + investments - even as they make more and more money. (Hello, sneaky overspending!) 

Not because they don’t know what to do - it’s because KNOWLEDGE doesn’t translate into BEHAVIOR. 

Here's the good news though: Your greatest self already exists right now - all you have to do is to eliminate what doesn't belong to your greatest self. 

(Exactly how Michelangelo carved everything that was NOT David from the marble - to reveal the sculpture that was already inside the rock.) 

KEY LESSON: 

1. Understand my behaviors + the emotions underneath them
2. Modulate these emotions - independent of any instant gratification
3. Eliminate the behaviors that stem from these triggers - and start making new choices that are consistent with your vision. 

How this impacts my business / coaching philosophy today: 

My clients are at many different places on their money journey - they are actors, former athletes, corporate executives and entrepreneurs. They have different goals around their money, too - but the one thing they all have in common - is that they are facing the same human emotional conditions.

Regardless of their financial position, they’re facing their emotional states and behaving in automatic ways that are sabotaging their money goals. By working on the deepest emotional layer, we’re able to creative transformation a whole lot faster - and make it last a whole lot longer. 

Working on my deep emotional layers has totally transformed my own relationship + results with money (and of course - my clients’ as well) - so I’ve come to become a passionate advocate of this approach. 

Now that you're acquainted with my professional journey - here's a bit about my personal one. 

Over the last few years, I’ve moved out of my home in Singapore, sold off most of my possessions, and traveled the world while growing my business. I traveled non-stop across US, Turkey, Dubai, Indonesia, Thailand and Vietnam for 6 months (pre-pandemic) - and have settled into a comfortable pace of trying new cities for 3-6 months at a time since then. The act of releasing everything that’s not essential has been revolutionary for me - and allows me to focus on my business + growth. I am currently based in Dubai. 

In my eyes, it gives me the ultimate freedom - I wanted to travel the world, run my businesses remotely and experience life in different countries since I was in my early 20s. I am deeply grateful for the opportunity to grow my business and meet incredible people on the journey - while serving my clients across 30+ countries around the world. 

The projects I am involved with now are: business strategy consulting, money coaching and teaching/speaking. I'm happy to receive enquiries about the same. 

It’s amazing when I look back in retrospect and realize that this journey has been anything but smooth. There have been a lot of ups, downs, sweat, and tears - struggles and triumphs. In the end, however, I wouldn’t change it for the world.

For a quick recap:
1. There is no "formula" for growth and success - but there are strategies + people to help you discover what will work for YOU. 
2. Understanding your emotional self + working with it will create long-lasting change - in business and life. 
3. Hire next-level coaches who can help you find the nuanced shifts you need to make to move forward. Then optimize constantly. 

Now that you have learned some of my biggest lessons - I hope this has been valuable for you. If you're feeling the vibes here - I’d love to invite you to join my email mailing list - to gain access to my free content, program alerts and the opportunity to send in questions for my Monthly Q+A sessions. 
 

Best,
Satya Purna
Certified Money Coach + Business Growth Strategist

what to expect

Client Results

jenn a.
brand copywriter and strategist

"I generated $99,000 extra revenue in 2021"

Before I worked with Satya, I used to feel immense guilt about charging premium rates and I'd lower my rates thinking my clients couldn't afford me. I also felt fear around spending and investing money on myself and my business. 

Working with Satya made me realize that my patterns were programmed from childhood - and I could consciously let them go. I finally felt worthy of charging 5-figure project fees - and I've been doing it confidently. I also feel less anxious about spending money and feel so much more in control over my finances.

As a result, my business grew by 115% in 2021 - and I banked an extra $99,000 in revenue (compared to 2020). I feel like pinching myself - because growth has been easier than I ever thought possible!

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vincent pericard
former pro footballer + corporate executive

"I got a new job with a 110% raise!"

I decided to work with Satya because I wanted to change my money mindset to achieve a pay rise and more. As a footballer for 10 years - I made a lot of money but I lost it all and had nothing to show for. That’s when I realized: I am good at making money but not good at keeping it.

The biggest breakthrough I had in our work together is to realize that I have huge money leakage because I constantly “perform” to please people. This insight blew my mind.

Within 4 months - I achieved a pay rise of 110%, which was amazing. I now pay more attention to my thoughts and feelings around money - which makes me feel more confident and free.

Satya is the best coach I've ever worked with. Everything she teaches is 100% true - follow all her action steps and you'll get great results!

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NICOLE R.
BRAnD strategist + copywriter

"I booked a $30,000 contract with a single client - YES!"

"Before working with Satya, I had been stuck with making $15,000 months - but I couldn't break through and create bigger months without being totally overwhelmed at work.

After working with Satya, I could see that my pricing structures and packages weren't aligned with the revenue goals. I made a few changes in my business and started booking much bigger contracts.

I recently upgraded my client to $30,000 contract over 6 months - and it was so easy to sign him up! I am so pleased with the results and can't wait to see how things continue to evolve."

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WANT THESE RESULTS IN YOUR BUSINESS? 
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what they're saying

jenn a.
brand copywriter and strategist

"I generated $99,000 extra revenue in 2021"

Before I worked with Satya, I used to feel immense guilt about charging premium rates and I'd lower my rates thinking my clients couldn't afford me. I also felt fear around spending and investing money on myself and my business. 

Working with Satya made me realize that my patterns were programmed from childhood - and I could consciously let them go. I finally felt worthy of charging 5-figure project fees - and I've been doing it confidently. I also feel less anxious about spending money and feel so much more in control over my finances.

As a result, my business grew by 115% in 2021 - and I banked an extra $99,000 in revenue (compared to 2020). I feel like pinching myself - because growth has been easier than I ever thought possible!

next

EXPLORE SERVICES

vincent pericard
former pro footballer + corporate executive

"I got a new corporate job with a 110% raise!"

I decided to work with Satya because I wanted to change my money mindset to achieve a pay rise and more. As a footballer for 10 years - I made a lot of money but I lost it all and had nothing to show for. That’s when I realized: I am good at making money but not good at keeping it.

The biggest breakthrough I had in our work together is to realize that I have huge money leakage because I constantly “perform” to please people. This insight blew my mind.

Within 4 months - I achieved a pay rise of 110%, which was amazing. I now pay more attention to my thoughts and feelings around money - which makes me feel more confident and free.

Satya is the best coach I've ever worked with. Everything she teaches is 100% true - follow all her action steps and you'll get great results!

next

EXPLORE SERVICES

NICOLE R.
BRAnD strategist + copywriter

"I booked a $30,000 contract with a single client - YES!"

"Before working with Satya, I had been stuck with making $15,000 months - but I couldn't break through and create bigger months without being totally overwhelmed at work.

After working with Satya, I could see that my pricing structures and packages weren't aligned with the revenue goals. I made a few changes in my business and started booking much bigger contracts.

I recently upgraded my client to $30,000 contract over 6 months - and it was so easy to sign him up! I am so pleased with the results and can't wait to see how things continue to evolve."

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DAYANA M.
SAAS COPYWRITER

"I paid off $7000 in lingering credit card debt - in 4 weeks!"

Before I started working with Satya, I knew I was stuck at an income level but I couldn't get myself out of it. I was playing small and limiting my income. After working with Satya, I could see how this was jeopardizing my family's financial future - and I could finally motivate myself to play big and earn more.

As a result of raising my rates and reducing my expenses - I was able to pay off $7000 of lingering credit card debt (within 4 weeks) and increase my take-home income by $1000 a month, with concrete plans to step that up to an additional $2000 each month in take-home pay within 4 months from now.

I really appreciated the entire experience of working with Satya - and I'd gladly recommend her to services anyone who's feeling stuck around their money

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PATRICIA L.
FENG SHUI EXPERT + ONLINE ENTREPRENEUR

"Satya helped me go deeper into my money patterns.."

Before I worked with Satya, I had taken courses and coaching from other people around working with money - and they helped me understand the high-level dynamics at play around my money behaviors. 

Working with Satya really helped me go deeper into my money patterns. I loved the way Satya explained the money archetypes to me - and I could see which archetypes were contributing to me being so hard on myself and sabotaging my financial well-being. 
I loved Satya's energy - and I'm so glad I worked with her. I've already referred many of my friends to her (and they've loved working with her, too) - so if you're on the fence about hiring her, I'd say jump off the fence and do it already!!

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ken m.
business owner

"Highly recommend working with Satya.."


Before I started working with Satya - I could see that there were some deep-rooted money patterns that I inherited from my family that were sabotaging me - but I couldn't break through and create a new financial reality. 

I was still looking at money through the limited experience my Irish family had - and I could see how it was making me feel stressed out, ashamed and playing small around money.

After working with Satya, I have gained so much more awareness of my money patterns. Using this awareness, I was able to get clarity about my needs, discuss them with my partner and create new money behaviors without affecting our relationship.

Satya showed up to our sessions with a tremendous amount of compassion, presence and wisdom. I'd highly recommend Satya to anyone who's considering working with her.

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CARRIE H.
ONLINE ENTREPRENEUR

"Added $2500 to my savings and paid off $7000 in debt.."

Before I worked with Satya, I had a whole bunch of personal CC debt that I wasn't able to pay-off. I knew I could do it, but it felt super hard to earn more money through my business. 

After working with Satya, I could see the root cause of this issue - which was that there was a major disconnection between my mind and body.  Coming back into my body and restoring the spiritual connection was so important on this process.

As a result of working with Satya, I have increased my monthly income by $2,000 without increasing the number of hours I work. Plus, I have increased my savings by $2,500 and paid down $7,000 of personal debt.

I am super happy with the progress - and looking forward to continue implementing all the tools I've learned from her. Thank you, Satya!

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claire m. 

"Hit $15,000+ months within 2 weeks"

I've been in business for 5.5. years. I'd reached the $10k per month milestone a long time ago, but hadn't cracked the $15k per month milestone. I was doing all the "right" things biz dev-wise and realized there was an underlying need to address.

I reached my first $15k milestone within 2 weeks of working with Satya. While I was ecstatic about that - there's so much more that has happened as a result of working with Satya. She helped me explore and articulate a new vision for my life - and move out of a season of sorrow. Satya's work has got me feeling joy again.

My growth has also remained consistent - and I've been hitting $15K+ months consistently. 

The whole experience of working with Satya was absolutely amazing. I've already recommended her to my friends - and will gladly continue doing so in the future. Thank you Satya!

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nidhi B.

"Finally got unstuck with my business!"

I was stuck with my business before I met Satya - I couldn't get myself to market my services or charge the rates I wanted. While working with Satya - I could clearly see the root cause of my misadventures with making more money. The realization that I was looking at my world through the lenses of a Victim persona - that Satya identified for me - left me thunderstruck! 

It was as if someone had lifted a blanket off me. Now, every time I find myself acting out that persona I quickly catch myself 😀

After our work together - I've been able to release my fear of having "too much money" - and recognize that money is a neutral resource that's only responding to me. 
Satya masterfully helped me connect the dots from my childhood - and helped me understand why I wasn't growing as fast as I wanted. You need to hire Satya if you've already tried all the things, but something just doesn't change. She'll help you change them

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what they're saying

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